Every spring, Roland-Garros turns Paris into the center of the tennis world for two weeks. This year, YKONE joined the edition through a collaboration with Perrier , official partner of the tournament for 48 consecutive years. To mark the occasion, the brand launched “Vu en Terrasse”, a campaign celebrating that long-standing presence. YKONE supported the campaign through influence, social media and event amplification.
At the heart of the campaign, the Terrace Court event at Monnaie de Paris brought together influencers and celebrities around the Perrier “Vu en Terrasse” universe, in a venue transformed into an extension of the Roland-Garros experience. The evening connected guests with personalities including Jo-Wilfried Tsonga, Marine Serre, Mathieu Forget, and Constance Jablonski, before Bob Sinclar closed the night with a live set. YKONE supported the event and extended its reach by bringing influencers to create content and social media amplification, both in France and across international markets.
YKONE also amplified Perrier’s presence throughout the full two weeks of the tournament, both inside and outside the stadium. Inside, more than 75 influencers, KOLs, and celebrities were invited to experience Roland-Garros through Perrier lounge access and premium match seats, including Noholita, Lufy, and Corentin Huard. Outside, YKONE extended the campaign to the fan zone at Place de la Concorde, supporting a UGC contest that brought the Perrier universe beyond the courts. The result: one of the world’s biggest sporting events made visible and relevant to communities beyond the courts.
Influencer Booking & Casting, Campaign Management & Reporting, Content Production, Social Media Management
Paris, France
The Results
78 social icons | 360 posts | 14.7M impressions | 10.5M reach |377.6K interactions
