ETRO

ETRO, the Italian luxury fashion house renowned for its rich heritage and distinctive visual identity, partnered with YKONE to manage its social media presence across Instagram, TikTok, X, LinkedIn, YouTube and Facebook. YKONE supported the Maison through content creation, editorial planning, daily social media management and upper-funnel advertising campaigns, developing tailored strategies across platforms while ensuring a consistent brand voice.

Across Instagram, YKONE shaped ETRO’s editorial identity by translating collections, campaigns and key moments into a consistent visual storytelling experience. Through curated feed compositions, social copy and real-time Stories, YKONE brought the Maison’s universe to life while maintaining its distinctive tone of voice.

On TikTok, YKONE adapted ETRO’s storytelling to the platform’s codes through content production around fashion shows, campaigns and seasonal activations. From capture to editing, each piece was created to engage new audiences while staying true to the Maison’s identity.

Social Media Management, Artistic Direction & Creatives Guidelines, Content Production