Inspired by Rio de Janeiro’s vibrant atmosphere, Maison Margiela Fragrances introduced its new scent “Chasing Sunsets” through a three-day ephemeral pop-up in the heart of Madrid. YKONE supported the launch through event production, social media amplification and audience engagement, creating an immersive experience designed to generate awareness and connect new audiences with the fragrance universe.
Located at Glorieta de Bilbao, one of Madrid’s most iconic and frequented areas, the pop-up transformed a central city location into an immersive extension of the Chasing Sunsets universe. Designed to welcome both existing fragrance enthusiasts and new audiences, the experience invited visitors to discover the new scent through product sampling, branded tote bags and signature mango juice served in Maison Margiela Fragrances cups, making the brand’s universe accessible to all.
To amplify the launch beyond the pop-up, YKONE developed an influencer strategy combining paid talent activations, organic guest outreach and real-time event coverage. The activation extended the Chasing Sunsets universe beyond the physical space, generating visibility and engagement around the new fragrance.
Event Production, Artistic Direction & Creative Guidelines, Talent Booking & Casting, Content Production, Social Media Amplification, Campaign Management & Reporting
Madrid, Spain
The Results
20 influencers | 33 posts | 5.3M impressions| 4.8M reach | €158.2K influencer EMV
