To promote Good Girl Jasmine Absolute in Switzerland, Carolina Herrera partnered with YKONE to connect the fragrance with a new everyday ritual. By transforming a trendy coffee destination into a branded experience, YKONE combined artistic direction, event production and campaign management to create a playful activation designed to drive product discovery, brand awareness and social engagement.

For two weeks, Draft Coffee locations in Zurich and Basel became the home of the Good Girl Jasmine Absolute launch. Through custom set design, signature drinks and branded details inspired by the fragrance, YKONE transformed the coffee shops into a creative destination where consumers could discover the new scent as part of their everyday routine. The launch was further amplified through a curated gathering of Carolina Herrera ambassadors and local creators, who shared organic content across Instagram and TikTok.

Event Production, Artistic Direction & Creative Guidelines, Talent Booking & Casting, Content Production, Campaign Management & Reporting, Content Production

@saradeanii, @estheraguirre, @fiiona.mo, @kkaterinneheer, @agonitakrasniqi, @buketkartaloglu, @alexia.paganini, @margaretakacoli, @anaisindra, @itsjurgita, @callthebigsister_, @emma.mzi, @iamlizakinsky,@akuavi_, @simay.ridvan, @diliahgerber and more!

Zurich, Switzerland
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The Results

28 influencers | 92 posts | 799K impressions | 290K reach | 2.5% engagement rate