Since 2007, ARMEDANGELS has been challenging the fashion industry with a more responsible approach, combining contemporary style with a focus on materials, transparency and fairer production. As the brand is developing its presence in France, YKONE has been implementing an always-on strategy throughout the year, combining influencer marketing, content production, events and PR to build awareness, desirability and drive audiences towards the brand’s online store.
YKONE has been developing a casting approach around conscious style setters and diverse creators, selected for their personal vision and connection with ARMEDANGELS’ values. Throughout the year, these talents were activated through paid collaborations, gifting and event invitations, creating authentic, fashion-led content across social platforms. The year-round strategy was punctuated by key seasonal moments, including Summer Denim, Spring Festive and Detox Denim. With denim as a recurring focus, these activations offered different ways to highlight ARMEDANGELS’ responsible approach while keeping the brand’s fashion identity at the forefront.
Influencer Booking & Casting, Campaign Management & Reporting, Event Production, Content Production
Paris, France
The Results
33 social icons | 138 posts | 2.7M impressions | 1M reach | 33K interactions
