YKONE has been supporting Liu Jo across a wide range of activations, from fashion shows and events to brand experiences. For the brand’s Spring/Summer 2027 collection, YKONE supported Liu Jo’s presence around a major fashion moment in Venice, helping connect with a high-profile international audience through talent casting and high-end hospitality.
At the heart of the activation, YKONE scouted, negotiated and contracted over 20 high-profile international talents, bringing together renowned fashion personalities and influential names from across the world. The roster included Tina Kunakey, Sara Sampaio, Emili Sindlev, Gala Gonzalez and Giulia Salemi, creating a strong international presence around Liu Jo’s fashion show in Venice.
To ensure every talent had a seamless experience throughout their stay, YKONE managed the full on-site logistics, with a strong focus on hospitality and styling. This included travel and accommodation, personalized in-room gifting and dedicated fitting rooms, where each talent could be styled in Liu Jo looks ahead of their public appearances. Through its end-to-end support, YKONE helped Liu Jo make a strong impression in Venice, extending the impact of the show beyond the runway.
Influencer Booking & Casting, Campaign Management & Reporting, Event Production
Venice, Italy
The Results
21 social icons | 210 posts | 54.1M impressions | 9.9M reach | 270K interactions
