YKONE

On the sidelines of the Cannes Film Festival, YKONE returned to its Provençal farmhouse nestled in the hills above Cannes for a second edition, bringing together talent, brands and partners for two weeks of curated experiences. Just 15 minutes from the buzz of the Croisette, Casa YKONE once again served as a creative hub, an event venue, and a meeting point for industry players. Over two weeks, the villa welcomed more than 160 creators, celebrities, and industry figures, reaching a combined audience of 147M followers and generating 70.1M impressions.

To mark the occasion, YKONE hosted the 8th edition of the YKONE Caviar Club. The Mediterranean-inspired evening featured a “Marin Ecosystem” menu by Chef Victor Blanchet, with a signature tasting of Prunier Caviar and Gérard Bertrand’s Clos du Temple rosé served around the pool.

As the Festival unfolded, Casa YKONE opened its doors to iconic brands, bringing their universes to life through different occasions. From an opening evening under the colors of BMW France, Official Partner of the Cannes Film Festival, to myBlend transforming the villa into a three-day wellness retreat featuring red carpet prep sessions, a Lauvée skincare masterclass, and a recovery brunch. French beauty supplement brand Oenobiol hosted a sun-drenched brunch uniting its GCC ambassadors with French creators, while Granado closed the experience, bringing a Brazilian energy to the garden with a sunset cocktail celebrating its new fragrance, Madrepérola.

To elevate the pop-up throughout the Festival, several partners brought their own universes to the villa. Vilebrequin dressed the poolside as an extension of La Plage Cannes, while Stoff Nagel’s iconic candle holders and Didier Zakine’s artworks crafted from upcycled red carpet material added an artistic touch to the space. Caffè Vergnano brought the Italian way of coffee to the villa with its Moka moment and Ape Car, while Gérard Bertrand served as the official wine supplier, joined by French Bloom and Maison Perrier. As a final touch, every guest left with a curated summer gift bag featuring a selection of products to discover from our partners, taking a piece of Cannes home.

Influencer Casting and Booking, Event Production, Content Production, Campaign Management & Reporting, Artistic Direction & Creative Guidelines

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