Perrier-Jouët celebrated the 120th anniversary of Belle Époque’s iconic Japanese anemone, designed by Émilie Gallé, with a fascinating immersion into history and art nouveau.
In order to create exceptional content and impactful storytelling, YKONE and Oddly Enough, their in-house production company, defined an influencer amplification activation for the Japanese and American markets, resulting in higher engagement and desirability for the timeless Belle Époque bottle.
Artistic Direction & Creatives Guidelines, Influencers Casting, Content Production
