Martell, the oldest French cognac house, contacted YKONE for a worldwide autonomous content creation campaign on three different continents, to soar beyond the expected with the power of influence.

In order to create high-quality and artistic content, interpreting the brand identity, YKONE casted nine renowned artists from the US, Asia and Nigeria. Each content creator turned into a Martell swift and shared their art to their community. Through their unique version of the Blue Swift and Cordon Bleu cognacs from a local perspective, they transported Martell across the world with audacity and creativity. 

Influencers Booking, Influencers Casting, Campaign Management & Reporting

Paris, France

The results

15 social icons | 82 posts | 2.4M impressions | 1.9M reach | 72.6K interactions | 2.7% engagement rate