To celebrate the bicentennial of their founder’s birth, the famous champaign house Charles Heidsieck wanted to raise awareness, engage and attract new followers for their brut reserve collector cuvée.

To embody the spirits of Charles and Charlie, celebrating perfection over time in its very essence through expertise and passion, YKONE crafted an exceptional advocacy campaign. From the artistic direction to the casting of the best talents to create autonomous content, they made this campaign an unprecedented success.

Artistic Direction & Creative Guidelines, Influencers Booking, Influencers Casting, Media Amplification Strategy, Strategy Consultancy & Auditing, Campaign Management & Reporting

Paris, France

The results

8 social icons | 55 posts | 1.6M impressions | 547K reach | 43K interactions | 3.4% engagement rate