YKONE Miami recently collaborated with French wine brand Gerard Bertrand to launch an innovative campaign featuring work from renowned photographer David LaChapelle and the development of a limited edition NFT for its Cote des Roses product line. YKONE supported the campaign which was anchored by model and actress Taylor Hill and featured a series of stunning campaign creatives produced by David LaChapelle that will be distributed across digital channels with the goal of setting the brand apart against other competitors in its category. Furthermore, YKONE supported the brand in hosting approximately 15 influencers and content creators at a campaign launch event in Los Angeles and innovated for the brand by creating, minting and distribution a custom, limited edition Cote des Roses NFT. #LoveisDeclared
YKONE’s team supported this launch by providing assistance in different areas such as: casting, influencer management, briefing and creation of content guidelines, confirmation of influencer attendance to the event, social media post follow up with campaign talents and NFT development.