For the launch of their new fragrance, Alien Goddess Supra Florale, Mugler entrusted YKONE with creating a campaign aimed at generating significant awareness. To achieve this, YKONE enlisted a crew of social icons to produce engaging videos for Instagram and TikTok.

By following the artistic brief and guidelines provided by YKONE, the creators were able to autonomously craft content that reflected Mugler’s unique DNA.

Influencers Casting & Booking, Campaign Management & Reporting, Artistic Direction & Creative Guidelines

Münich, Germany

The Results

19 social icons | 77 posts | 1.4M impressions | 1.5M reach | 10% engagement rate