Creation of content to promote the online viewing of Miu Miu FW21 fashion show.

Pairs of influencers were rounded up and shot as part of a “prepare together ” approach to watch the show digitally. Wearing the upcoming pieces from the FW line, the pairs showed what it really means to be a Miu Miu girl through fun videos as well as self-shot images.


Full preparation of production, Liaison with influencers to book timing slots to shoot, Influencer briefing, Monitoring and reporting

Dubai, UAE

The results

8 influencers | 48 posts | 12.4M impressions | 3.4M reach | 1.1% engagement rate