Creation of content to promote the online viewing of Miu Miu FW21 fashion show.

Pairs of influencers were rounded up and shot as part of a “prepare together ” approach to watch the show digitally. Wearing the upcoming pieces from the FW line, the pairs showed what it really means to be a Miu Miu girl through fun videos as well as self-shot images.

 

Full prep of production, liaise with influencers to book timing slots to shoot, influencer briefing, monitoring and reporting.

Dubaï, EUA

The results

8 influencers/ 48 publications / 12.4M impressions/ 3.4M reach/ 1.1% Engagment rate