Creation of content to promote the online viewing of Miu Miu FW21 fashion show.
Pairs of influencers were rounded up and shot as part of a “prepare together ” approach to watch the show digitally. Wearing the upcoming pieces from the FW line, the pairs showed what it really means to be a Miu Miu girl through fun videos as well as self-shot images.
Full preparation of production, Liaison with influencers to book timing slots to shoot, Influencer briefing, Monitoring and reporting
