To support the launch of its first line of fragrances, Furla asked Ykone to work on the realization of their digital campaign and on the packaging creation for the perfumes launch box dedicated to press and influencers.
The project involved ten Italian influencers – top, middle and micro – who presented the fragrances through autonomous contents as posts, stories and reels for their personal Instagram account and for @furla account and website.

Creative concept, packaging and gifting concept and creation, casting, guidelines & autonomous contents production.

Milano, Italy

The results

The influencers’ activation generated 3.3 M impressions and 722k Reach targeting the ages range interested and gaining a lot of additional organic contents.