As a decade has passed since the inception of MB&F’s automotive-inspired machines, MB&F entrusted YKONE to highlight the unveiling of the HM8 Mark 2, the most technologically advanced watch model to date. YKONE and MB&F collaborated to produce captivating content that celebrates this latest masterpiece, blending the realms of artistry and horology to captivate watch enthusiasts globally.

YKONE selected seven highly skilled digital artists, each possessing a unique artistic universe. Briefed by YKONE, they created mesmerizing content while skillfully preserving the brand’s DNA and infusing their own creativity through the use of AI and other digital techniques.

Influencers Casting & Booking, Campaign Management & Reporting, Artistic Direction & Creative Guidelines

Geneva, Switzerland

The Results

7 social icons | 42 posts | 200K impressions | 42.1K interactions | 400K reach