Guerlain

Guerlain, a prestigious luxury beauty brand, aimed to promote its Terracotta makeup range by tapping into social media trends. YKONE identified two French influencers to produce authentic, high-quality videos for Instagram and TikTok. The campaign was designed to blend genuine content with Guerlain’s high production standards. It showcased natural beauty through key elements: focusing on specific makeup application areas, highlighting textures like the satisfying drop of concealer, and incorporating halos of light to evoke sunlit warmth.

Influencers Casting & Booking, Artistic Direction & Creative Guidelines, Content Production

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