To support the launch of the new LAND ROVER DEFENDER in Tunisia, Ykone Tunis activated the most famous activated the most famous tunisian adventurer and eco content creator to go on a road trip experience. An experience that shows the beauty of the tunisian landsccapes and the capability of the new Defender to reach places that are otherwise inaccessible.

 

Creative Concept,Casting, briefing, influencer management and content guidelines, Prep for production, production management, monitoring, reporting

Tunisia

The results

1 influencer / 120K Reach / 723 K Impressions / 48K Interactions / 4,7% eng rate