An integrated media and influencer campaign that served as a proof of concept for the “Go anywhere” claim. Taking our crew of adventurers off road in the incredible scenery of Iceland, the aim was to convey the authentic freedom and thrilling feeling of going places that are off the beaten path and showcase the Nissan Navara performances in action.

Concept and strategy, casting, briefing and content guidelines, influencer management, content factory

Paris, France

The results

The posts garnered 2,7 millions of impressions and an average engagement rate 2.51% (1,5% Automotive industry average)
Campaign ROI : 2,1