To recapture the essence of the nomadic look and feel, selected talents have produced content on the road and on the go: the visual expression is vintage, norm breaking, unstaged, raw and real. The goal for Marshall was to increase awareness of their new launch through product placement in an authentic natural setting, within targeted groups on Instagram, to tap into their community, therefore expanding Marshall’s reach and amplifying their brand messaging.

Casting, Contract Negotiation, Talent Briefing, Autonomous Content Production & Follow-up, Campaign Reporting

Paris, France 

The results

9 influencers | 1.1M reach | 650K unique reach | 7,6% engagement rate in average | 82K likes & comments | 9 posts & 15 stories in total