To recapture the essence of the nomadic look and feel, selected talents have produced content on the road and on the go: the visual expression is vintage, norm breaking, unstaged, raw and real. The goal for Marshall was to increase awareness on their new launch through product placement in an authentic natural setting, within targeted groups on Instagram, to tap into their community, therefore expanding Marshall’s reach and amplifying their brand messaging.

The results

9 influencers 1 105 199 reach 650 671 unique reach 7,6% engagement rate in average 82 198 likes & comments 9 posts & 15 stories in total

Casting, contract negociation, talent briefing, autonomous content production & follow-up, campaign reporting.