Lalique, the crystal and perfumes brand, symbol of French luxury, aimed at generating awareness and engagement for the launch of their new perfume “Soleil Vibrant”. Ethically sourced, the fragrance elicits feelings of energy, well-being and happiness.
To exhibit the magnificence of their new perfume, YKONE invited
8 female content creators to highlight the women who inspire and encourage us everyday. Creating premium content on Instagram, characterized by a very elegant, shiny and positive vibe, the social icons also challenged their community to win a perfume.
Artistic Direction & Creative Guidelines, Influencers Booking, Influencers Casting, Campaign Management & Reporting