Saudia aimed to highlight Saudia Arabia as a prime destination by inviting influencers from key markets to experience the kingdom’s unique offerings. Through this immersive journey, the national airline sought to showcase the country’s rich culture, history, and natural beauty, positioning it as a must-visit location for global travellers.
YKONE initiated a campaign to increase visibility and excitement by carefully handpicking eight exceptional content creators.
With customized itineraries tailored to their interests, the talents explored the hidden gems of the city and its surroundings, including Jeddah’s hub, Riyadh, the Al Ula festival, and a Formula 1 event, all while enjoying the luxury of business class flight tickets.
Artistic Direction & Creative Guidelines, Influencers Booking, Influencers Casting, Media Amplification Strategy, Strategy Consultancy & Auditing, Campaign Management & Reporting