Maison Lalique, the renowned luxury brand celebrated for its craftsmanship in crystal glassware, jewelry, perfumes, and interior design, entrusted YKONE to orchestrate a campaign for the launch of their new men’s fragrance, Encre Indigo. The primary objective was to generate awareness and excitement around the new perfume. To achieve this, YKONE cast artists and dancers to create compelling content that aligned with their artistic vision: creating a “blue wave” on Instagram.

Influencers Casting & Booking, Artistic Direction & Creative Guidelines

Geneva, Switzerland

The Results

8 social icons | 41 posts | 1.2M impressions | 31.6K interactions | 373.5K reach | 3% engagement rate