Brand USA, a long-standing partner of YKONE, enlisted our expertise to showcase Washington DC as a premier travel destination for the French market, especially with WorldPride 2025 on the horizon. To achieve this, YKONE orchestrated an influencer marketing campaign by sending the iconic French duo, Dalila & Chelcie, to the 2024 Pride Parade in Washington DC.

Following YKONE’s brief, Dalila and Chelcie conducted street interviews during the parade, enabling them to create inclusive and interactive content for Instagram, TikTok, and YouTube. During their stay, they also had the opportunity to visit and explore various attractions throughout Washington DC, guided by YKONE’s travel itinerary. By showcasing everything the city has to offer, they encouraged their audiences to attend WorldPride 2025, which will be hosted in Washington DC.

Influencers Casting & Booking, Artistic Direction & Creative Guidelines, Campaign Management & Reporting

Washington DC, USA

The Results

2 social icons | 29 posts | 510.5K impressions | 77.2K reach | 2.4% engagement rate