Formula 1

Since the inaugural Las Vegas Grand Prix in 2023, YKONE has been instrumental in generating awareness through an influencer marketing campaign. Building on last year’s success, YKONE has once again partnered with the Las Vegas Grand Prix to launch a new campaign aimed at generating excitement for the 2024 ticket sales for the race, scheduled for the weekend of November 24th.

To achieve this, YKONE implemented a multifaceted approach using influencers to create engaging content, leveraging UTM links to boost ticket sales, and showcasing behind-the-scenes insights into the F1 Vegas race. YKONE selected a diverse group of ambassadors and niche creators who had attended the previous Grand Prix to promote ticket sales, ensuring simultaneous posting. Guided by YKONE’s brief, the content creators also focused on educating their audiences about the event’s values and destination, producing video formats tailored for Instagram and TikTok as well as audio formats for three different podcasts.

Influencers Casting & Booking, Campaign Management & Reporting

@lin_smith_jerome @alexcosta @ms.emelia @austin_sprinz @camcasey @lindsaymariebrewer @faffapix @paigelorenze @thelasvegasfoodie @local.livin @itsdaniel.leo @pitstop @alexandra_lourdes @shelovesformula1 @laurengibson @salomondrin @theredflagspod @formula.addict @julzkimmm @mrcarsounds @maddzak @thepaddedseat @matarmstrongbmx @itsnatewyatt @raisedinvegas