To support the launch of Ferragamo online customization service,  Ykone worked with more than 30 influencers from Japan, Italy, Korea, China, United Kingdom, USA, Singapour, France and Hong Kong who got to customize their own pair of shoes and create unique content around the iconic shoe of the Italian maison : the Vara.

#MyVara

The results

The influencers shared extra content, growing the impressions 120% compared to the target.