To promote the Benetton FW 2019 collection by Artistic Director Jean-Charles de Castelbajac and the strong concept of the “Rainbow machine,” we collaborated with 30 influencers from Italy, Germany, France and UK. The project included a seeding program and autonomous content creation, meet & greet and fashion show attendance. #rainbowmachine

Creative concept & artistic direction, casting, influencer management

Milano, Italy

The results

Stimulated by the experience and the concept, the influencers shared twice as much content as agreed upon, while maintaining an oustanding average engagement rate of 6,5%!