To promote the Benetton FW 2019 collection by Artistic Director Jean-Charles de Castelbajac and the strong concept of the “Rainbow machine,” YKONE collaborated with 30 influencers from Italy, Germany, France and UK. The project included a seeding program and autonomous content creation, meet & greet and fashion show attendance. #RainbowMachine
Creative Concept & Artistic Direction, Casting, Influencer Management