Brand USA worked with YKONE NYC on a summer long road trip across the United States, amplified by the power of international influencers. 7 influencers traveled to 14 different states across the USA discovering the landscapes, local culture and hidden gems, while bringing visibility to the USA as a whole and to each destination. In addition, a partnership with Marriott Bonvoy was built, where influencers stayed in Marriott properties across the country to also promote their brands.
Concept and Strategy, Casting, Briefing and Content guidelines, Influencer Management
