Brand USA worked with Ykone on a summer long roadtrip across the United States, amplified with the power of international influencers. 7 influencers traveled to 14 different states across the USA discovering the landscapes, local culture and hidden gems, while bringing visbility to the USA as a whole and to each destination. In addition, a partnership with Marriott Bonvoy was built, where influencers stayed in Marriott properties across the country to also promote their brands.

Concept and strategy, casting, briefing and content guidelines, influencer management

New York City, USA

The results

Brand USA was able to create disverse content in 14 states and over 1,000 publications from influencers on the ultimate summer road-trip. The travel experience generated a lot of organic content resulting in over 90 million impressions, while maintaining an engagement rate of 3.3% for authenticity.