Brand USA worked with Ykone on a summer long roadtrip across the United States, amplified with the power of international influencers. 7 influencers traveled to 14 different states across the USA discovering the landscapes, local culture and hidden gems, while bringing visbility to the USA as a whole and to each destination. In addition, a partnership with Marriott Bonvoy was built, where influencers stayed in Marriott properties across the country to also promote their brands.
Concept and strategy, casting, briefing and content guidelines, influencer management
