Brand USA worked with YKONE NYC on a summer long road trip across the United States, amplified by the power of international influencers. 7 influencers traveled to 14 different states across the USA discovering the landscapes, local culture and hidden gems, while bringing visibility to the USA as a whole and to each destination. In addition, a partnership with Marriott Bonvoy was built, where influencers stayed in Marriott properties across the country to also promote their brands.

Concept and Strategy, Casting, Briefing and Content guidelines, Influencer Management

New York City, USA

The results

Brand USA was able to create diverse content in 14 states and over 1K publications from influencers on the ultimate summer road trip. The travel experience generated a lot of organic content resulting in over 90M impressions, while maintaining an engagement rate of 3.3% for authenticity