For the second time Brand USA worked with YKONE on a road trip across the American Southwest. For this #UnitedStories campaign, 8 international influencers from the United Kingdom, Canada and Australia traveled across 3 different states discovering some of the most incredible landscapes. From valleys to canyons they have shared their own #UnitedStories, creating inspiring content along the way.

Concept and Strategy, Casting, Briefing and Content Guidelines, Influencer Management, Custom Itinerary Creation, Booking & Travel Management, On-Ground Support

New York City, USA

The results

339 publications including over 120 organic publications | 35M impressions