In October 2020, Ykone partnered with Alexander McQueen to create a bespoke campaign around their iconic accessories collection of Story Bags, Slick Treads & eyewear. In collaboration with 30 global, fashion influencers, we created a massive buzz & plethora of content with a high engagement.
Creative concept and strategy, casting, briefing, product seeding & shipment, influencer management and content guidelines, monitoring, reporting
