In October 2020, Ykone partnered with Alexander McQueen to create a bespoke campaign around their iconic accessories collection of Story Bags, Slick Treads & eyewear. In collaboration with 30 global, fashion influencers, we created a massive buzz & plethora of content with a high engagement.

Creative concept and strategy, casting, briefing, product seeding & shipement, influencer management and content guidelines, monitoring, reporting

The results

30 influencers 192 publications 4.3M reach 16.3M impressions 2.3% ER €527k media value