In October 2020, YKONE partnered with Alexander McQueen to create a bespoke campaign around their iconic accessories collection of Story Bags, Slick Treads & eyewear. In collaboration with 30 global, fashion influencers, YKONE created a massive buzz & plethora of content with a high engagement.

Creative Concept and Strategy, Casting, Briefing, Product Seeding & Shipment, Influencer Management and Content Guidelines, Monitoring, Reporting

The results

30 influencers | 192 publications | 4.3M reach | 16.3M impressions| 2.3% engagement rate | €527k media value