In October 2020, YKONE partnered with Alexander McQueen to create a bespoke campaign around their iconic accessories collection of Story Bags, Slick Treads & eyewear. In collaboration with 30 global, fashion influencers, YKONE created a massive buzz & plethora of content with a high engagement.
Creative Concept and Strategy, Casting, Briefing, Product Seeding & Shipment, Influencer Management and Content Guidelines, Monitoring, Reporting
