For their digital ad campaign the brand Armani Exchange asked Ykone to work on a creative concept portraying a joyful and relaxed afternoon among friends at the park on a sunny day. One day of shooting to produce 30 deliverables: pictures, hero video and short videos for Instagram stories. A digital campaign with broad rights including social media organic and paid usage, POS, DEM.
Creative Concept & Artistic Direction, Production, Post-production