To emphasize the innovation of ChantelleOne, Ykone created an activation “creative driven”, offering a free interpretation of circularity, femininity, and environment. Through the lens of a crew of artists, the circularity has been represented in different shapes, materials, techniques, to evoke this new lingerie #ChantelleOne – a great product disruption. (without showing the product!)
Activation concept, Creative brief, Talent casting, Coordination, Reporting
