To emphasize the innovation of ChantelleOne, Ykone created an activation “creative driven”, offering a free interpretration of circularity, feminity, and environment. Through the lense of a crew of artist, the circularity has been represented in different shapes, materials, techniques, to evoke this new lingerie #ChantelleOne – a great product disruption. (without showing the product!)
activation concept, creative brief, talent casting, coordination, reporting
