To emphasize the innovation of ChantelleOne, YKONE created an activation “creative driven”, offering a free interpretation of circularity, femininity, and environment. Through the lens of a crew of artists, the circularity has been represented in different shapes, materials, techniques, to evoke this new lingerie #ChantelleOne – a great product disruption. (without showing the product!)

Activation Concept, Creative brief, Talent Casting, Coordination, Reporting


The results

40 “free creation” content, to feed the new @Chantelle__One account and its ecosystem.