Armani beauty has invited 5 talents and 5 MUA from FR, IT and US through their campaign to strengthen its credibility in the makeup artistry by highlighting it’s Luminous Silk range and state it as the MUA best kept-secret.

Creative Direction and Concept, Influencer Casting, Influencer Management, Influencer Brief, Production Management


The results

350 assets produced for 3 shoots in Paris | 2 remote shoots in LA and London | 5 talents | 5 MUA | 104 publications on IG | 17.7M impressions | 2.7M reach | 5.31% engagement rate | 1.3M interactions