Our concept channeled the idea of combining simple the idea of combining simple everyday items together to create something artistic and with purpose. The idea of bringing foos and hair together added on the brand message of nurturing your hair with the best ingredients (avocado & coconuts) it allowed us to push boundaries of hair food though a photoshoot that created inspiring and creative visuals blending hair and food in a beautiful way. Collaborating with Gabbois to bring this concept to life elevated the project.
Creative direction & Strategy Production, Influencer Casting, Influencer Management

The results

4 Influencers 4 Publications 112.2k reach 130.1k impressions 23.2k interactions 15.3% engagement rate