Our concept channeled the idea of combining simple THE IDEA OF COMBINING SIMPLE EVERYDAY ITEMS TOGETHER TO CREATE SOMETHING ARTISTIC AND WITH PURPOSE. THE IDEA OF BRINGING FOOD AND HAIR TOGETHER ADDed ON YOUR BRAND MESSAGE OF NURTURING YOUR HAIR WITH THE BEST INGREDIENTS (AVOCADO & COCONUTS) IT ALLOWED US TO PUSH BOUNDARIES OF HAIR FOOD THROUGH A PHOTOSHOOT THAT CREATES INSPIRING AND CREATIVE VISUALS BLENDING HAIR AND FOOD IN A BEAUTIFUL WAY. Collaborating with Gabbois to bring this concept to life elevated the project.
Creative direction & Strategy Production Influencer casting Influencer management
