From culture to entertainment and sport, YKONE has always evolved alongside the moments that bring people together. Over the years, the agency has accompanied brands at major events including the NBA Paris Games, Formula 1, the Super Bowl, and UFC. Supporting brands at Roland-Garros is a natural continuation of this journey. Alongside Perrier, one of the tournament’s most iconic partners, YKONE is supporting the event through influence, experiences, and cultural conversations.
A Lasting Partnership
For 48 years, Perrier has been an official partner of Roland-Garros, making it one of the tournament’s longest-standing collaborations. In 2026, the brand celebrates this legacy through “Vu en Terrasse”, a campaign inspired by the social moments, encounters, and conversations that shape the Roland-Garros experience beyond the courts.
Terrace Court
For one day, Monnaie de Paris was transformed into an extension of the Roland-Garros experience for Terrace Court, an exclusive evening inspired by the “Vu en Terrasse” campaign. Blending sport, culture, and entertainment, the event reimagined the tournament atmosphere in the heart of Paris.
YKONE led the influence and social media amplification of the event, bringing together influencers alongside media, KOLs, and personalities, including Noholita, Maya Dorable, Nouhrène, Julien Geloen and Joana Hanna. Guests gathered around a playful exhibition match featuring Jo-Wilfried Tsonga, Bob Sinclar, Marine Serre, Mathieu Forget, and Constance Jablonski on a court inspired by the brand’s iconic bottle. Later in the evening, Bob Sinclar traded his tennis racket for the DJ booth, closing the event with an after-party set on the Terrace Court.
Beyond the court
Beyond Perrier Terrace Court, YKONE is present throughout Roland-Garros with a broader influence, PR, and content strategy. In-stadium, creators, KOLs, celebrities, and media are invited to experience the tournament from Perrier’s hospitality spaces, with access to premium matches and exclusive moments across the competition. Beyond the courts, YKONE is also amplifying the brand’s presence at the Concorde fan zone through creator-led content, media visibility, and a UGC contest designed to engage audiences both on-site and across social media.
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