Wynn Las Vegas

Since 2023, YKONE has partnered with Wynn Las Vegas to elevate its positioning as a leading luxury resort, showcasing its universe and iconic on-property events through creator-led storytelling. In 2025, the collaboration scaled further, with over 80 creator partnerships activated throughout the year, combining immersive stays and exclusive access to key cultural moments to amplify Wynn’s presence across social platforms.

YKONE led the full campaign execution, from influencer casting and booking to campaign management and artistic direction, across four key initiatives. Maison Wynn, the always-on program, welcomed creators year-round to experience the best of the resort and Las Vegas through immersive stays. For Revelry, a world-class culinary festival, selected talents were invited to exclusive tastings, collaboration dinners, and masterclasses alongside renowned chefs. During Concours, creators stepped into a four-day celebration of automotive excellence, capturing rare and iconic vehicles within the unique setting of Wynn Las Vegas. The collaboration extended to Formula 1, where YKONE offered creators exclusive access to the Las Vegas Grand Prix, delivering a premium, behind-the-scenes experience at the heart of one of the city’s most anticipated events.

Across all initiatives, the collaboration focused on creating elevated and authentic content, capturing the essence of Wynn Las Vegas through diverse creator perspectives. By blending immersive experiences with consistent storytelling, YKONE built a strong and always-on content ecosystem, reinforcing Wynn’s positioning as a must-visit luxury resort in Las Vegas.

Artistic Direction & Creative Guidelines, Influencer Booking & Casting, Campaign Management & Reporting

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