Baume & Mercier

For the launch of its new pop-up store in Shenzhen, Baume & Mercier partnered with YKONE on a tailored influencer campaign. By activating a curated mix of KOLs and KOCs, the campaign boosted brand awareness, drove store traffic, and showcased the brand’s heritage and craftsmanship to engaged audiences.

YKONE developed a targeted influencer strategy combining the reach of a macro KOL with the authenticity of KOCs to drive awareness and traffic for Baume & Mercier’s Shenzhen pop-up launch. Through a curated mix of entry-luxury enthusiasts, local lifestyle voices, and watchmaking experts on RED, the campaign brought the brand’s watch collections, heritage, and craftsmanship to life through engaging content and amplified storytelling across Shenzhen and the Greater Bay Area.

Influencer Casting & Booking

@迪拜奶奶, @章乐韵, @mango77, @52为, @刘思思来啦, @安娜, @烧麦, @qianLAU, @yeeee, @謝馬大哈, @鄧喜庆Dyan, @婉安, @花花大王