In 2023, Experience Abu Dhabi has launched its global campaign called “Find Your Own Pace,” inviting tourists from around the world to explore Abu Dhabi at their own speed.

Following the reopening of the Chinese borders, YKONE strategically selecting Liu Yifei as ambassador of the Winter Campaign. The goal was to showcase Abu Dhabi through the celebrity’s lens, emphasizing the city’s diverse offerings in art, fine dining, adventure, and shopping. Experience Abu Dhabi aimed to communicate that there is something tailored to every lifestyle and every traveler, whether they are seeking adventure, cultural immersion, or a tranquil escape; Abu Dhabi has it all.

YKONE crafted the itinerary in collaboration with Etihad Airways, spread across four days of shooting. The journey started with visits to iconic landmarks like the Louvre and Seaworld, followed by experiences at Qasr El Watan and The Galleria, and concluded in the serenity of Nurai Island Holiday Villas.

During Liu’s exploration of Abu Dhabi, YKONE captured magical moments through photos and video, created for the Chinese platform Weibo.

Production, Shooting, Event, Influencers Booking, Influencers Casting, Campaign Management & Reporting

Hong Kong, Asia

The Results

1 celebrity icon | 4 platforms | 8 posts | 142M impressions | 228K reach | 3.5M interactions | 2.7% engagement rate