Venchi, the esteemed Italian gourmet chocolatier, enlisted YKONE to identify the ideal luxury partner to enhance their brand presence in Italy during key moments throughout the year. For the first activation, YKONE orchestrated a brand collaboration between Venchi and Missoni to create the Signature Gelato and organized a pop-up event during Milan Design Week to unveil the ice cream and celebrate the collaboration.

To amplify the visibility of the four-day pop-up, YKONE casted and booked social icons for a gelato tasting experience. Under our creative guidelines, the influencers produced captivating content for Instagram, encouraging their audience to participate in the event. This collaboration, following Vilebrequin’s takeover of the Saadiyat Beach Club in Abu Dhabi, further strengthens YKONE’s move beyond traditional influencer marketing strategies.

Influencers Casting & Booking, Artistic Direction & Creative Guidelines, Campaign Management & Reporting, Content Production, Event Production 

Milan, Italy

The Results

12 social icons | 24 posts | 1.4M impressions | 594.9K reach