Triumph, a renowned lingerie brand, entrusted YKONE to create a bold and trendy campaign for their KOI collection, targeting the Japanese market and modernizing their global image. YKONE collaborated with Oddly Enough, our in-house production team, for an editorial shoot inspired by the Legend of the Koi, blending traditional Japanese aesthetics with fashion. The assets were then featured in-store and on Triumph’s website. The campaign aimed to generate awareness and connect with the Japanese market’s cultural heritage, ultimately elevating Triumph’s presence and refreshing their brand identity.

Artistic Direction & Creative Guidelines, Content Production

Geneva, Switzerland