Ykone has accompanied Salvatore Ferragamo in a campaign of 25 diverse influencers from the US, Europe, Latin American, Asia & Middle East. Silk at Salvatore Ferragamo is a way to make art wearable. Together with 25 talents across the globe, we collectively styled the classic silk foulard 100 unique ways. #silkyourstyle @ferragamo

Strategy & creative concept, casting, influencer management, influencer brief & reporting

Milan

The results

12 influencer 63 publication 957k reach 2.6M impressions 5.59% ER 228k interactions