Patrizia Pepe, a transversal, cross-occasion luxury brand, entrusted YKONE to enhance its brand appeal and be perceived as the “cool kid on the block” during Milano Fashion Week. To achieve this, YKONE developed a creative concept, by presenting the new collection in a unique and unexpected way, through an exclusive event. YKONE handled the event production, creating a visionary setup and orchestrating an immersive and  interactive experience. The event featured numerous photo opportunities and activities encouraging guests to capture a big amount of content.

To ignite enthusiasm and cultivate viral interest in this event, YKONE found robust partnerships. As a result, we collaborated with Cirque Le Soir London, renowned for its exhilarating clubbing experiences, and Carlita DJ to set the party’s tone. Guests had the opportunity to fully immerse themselves in the philosophy of Cirque Le Soir: “If You Don’t Know, Don’t Worry”, thanks to the show-stopping performers and the magical set-up developed. By doing so,YKONE was able to generate excitement and spark viral interest around the brand.

Event Production, Artistic Direction & Creative Guidelines, Influencers Casting & Booking

Milan, Italy

The Results

59 social icons | 156 posts | 9.8M impressions | 138K interactions | 3.4M reach | 2.7% engagement rate