For the second consecutive year, myBlend transformed the Casa YKONE into the myBlend Villa during the Cannes Film Festival, hosting three days of intimate gatherings for celebrities, influencers and friends of the brand. Set in the hills above Cannes, the villa became a retreat away from the energy of the Croisette, a space to recharge, discover the brand’s latest innovations, and get ready for the red carpet, hosted by Jade Distinguin and Madie Poullet.
The villa marked its opening with an intimate dinner in the garden overlooking the hills. Around a table dressed in myBlend’s signature colors, guests including Flora Coquerel, Toscane, Helena Bu, Axel Cavecchi and more shared a first moment together before the experience began. Chef Ecem Karakus led the kitchen, her menu paired with Gérard Bertrand‘s Côte des Roses rosé while Duvelleroy fans and Ercuis silverware set the tone. Each guest left with a personal gift from Miz.ele.
On the second day, talents gathered at the villa for a recovery brunch hosted by myBlend in collaboration with BMW France. Built around the meeting of two worlds, BMW’s performance and myBlend’s skincare technology, the moment invited creators to slow down and recharge. Madie Poullet, Enzo Paper, El_piex, Ophély Mézino, Axel Cavecchi and Jade Distinguin, among others, joined for a morning combining a myBlend masterclass, personalized spa treatments, and a relaxed brunch atmosphere, where both communities connected around a shared culture of performance and excellence.
Before stepping onto the stairs of the Palais des Festivals, Jade Distinguin and Madie Poullet got ready for the red carpet at the villa. The session opened with a full myBlend skincare ritual, LED mask, roller and signature products, before Alicia Hosdey took over for glam.
Beyond the week’s events, the myBlend Villa became the setting for an exclusive partnership with French media GALA. YKONE casted and booked actor Lucas Bravo for an interview hosted by beauty expert Charly Salvatore, as part of his signature format “Où est Charly”, a series where he meets personalities to talk beauty. The villa provided the perfect backdrop to introduce myBlend’s latest skincare innovations and put them to the test live on camera.
To close out the Cannes experience, the villa hosted a second morning gathering bringing together myBlend and Lauvée, two skincare tech brands united around a shared belief in high-performance beauty. Under the Riviera sun, the session opened with a skincare masterclass combining myBlend products and Lauvée’s signature cleansing brush. Guests enjoyed a Nutri Bar featuring myBlend’s Nutri Glow Pro Collagen, then settled into a charm-making workshop to personalize their own Lip Expert Pro Collagen, a relaxed yet immersive moment celebrating the shared DNA of both brands.
Influencers Booking & Casting, Campaign Management & Reporting, Event Production, Content Production
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Cannes France
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