Since 2024, YKONE has been building a long-term partnership with BMW Group, acting as the official influencer marketing agency for BMW France and MINI France. At the Cannes Film Festival, YKONE and BMW France — official partner of the Festival – joined forces to brought creators to the iconic red carpet of La Croisette. This year, the partnership went a step further, with a series of curated moments hosted at the YKONE villa, a restored Provençal farmhouse nestled in the hills above Cannes, where influencers and creators gathered to celebrate the spirit of the festival and experience the BMW universe up close.
At the heart of the Cannes experience, BMW France invited a selection of French creators, including @seblafrite, present in Cannes to unveil his documentary Trente, @enzopaper and @mayermki, @ninon rambaud or @mademoisellesoph, and more, for a three-day trip immersed in the brand’s universe. Built around the New BMW i7, the first fully electric limousine by BMW, the program took creators through content creation moments, an exclusive red carpet moment and film screening. Throughout the stay, the BMW i7 served as both the vehicle and the centerpiece of the experience, offering creators a tangible encounter with BMW’s vision of performance and elegance.
YKONE opened its villa’s doors for an opening night. Influencers from the BMW Crew gathered for a night placed under the colors of the brand. Guests arrived through a dedicated BMW concierge service, setting the tone for a premium experience from the first moment.
As the sun set over the hills, Vilebrequin extended La Plage Cannes to the villa’s poolside, bringing their signature Riviera spirit to the heart of the evening. DJ @emma___b____ set the entertainment for the night, while Throwing Doubles invited guests to discover the art of backgammon and card games. Gérard Bertrand, official wine supplier of the YKONE villa, introduced guests to his finest cuvées, including the iconic Clos du Temple, and crafted a signature Blue Moon cocktail using La Grande Bleue, created especially in BMW’s colors. Caffè Vergnano, in partnership with Le Philtre Vodka, served a dedicated espresso martini stand through the night. To close the evening, each guest left with a Vilebrequin gift, a piece of the Riviera to take home.
After three days of red carpets and festival moments, talents of the BMW France crew returned to the villa for a recovery brunch hosted in collaboration with myBlend, marking the end of the French talent influencer trip. Built around the meeting of two worlds, BMW’s performance and myBlend’s skincare technology, the moment invited creators to slow down and recharge. @madie, @enzopaper, @el__piex, @ophelymezinooff, @axelcavecchi, and @jade_distinguinn, among others, joined for a morning combining a myBlend masterclass, personalized spa treatments, and a relaxed brunch atmosphere, where both communities connected around a shared culture of performance and excellence.
Influencers Booking & Casting, Campaign Management & Reporting, Event Production, Content Production
