Marriott Bonvoy Hotels offer more than just beautiful accommodations; they also provide exceptional dining experiences that they sought to promote. YKONE was entrusted with creating and orchestrating a campaign to raise awareness of these dining offerings. To accomplish this, YKONE developed an influencer marketing program that transformed Marriott Bonvoy’s most loyal and effective influencers into partners by awarding them specific loyalty points which encouraged them to create content autonomously in photos and videos format for Instagram.
For this campaign, YKONE cast lifestyle influencers to inspire their followers to view the Marriott Bonvoy program as essential for ultimate enjoyment. Additionally, food content creators were enlisted to entice their audiences with genuine reviews, encouraging them to explore Marriott Bonvoy Dining options.
Influencers Casting & Booking, Artistic Direction & Creative Guidelines, Campaign Management & Reporting
Hong Kong, China
The Results
12 social icons | 37 posts | 1.1M impressions | 515K reach | 2.1% engagement rate
