YKONE has been working for several months with the brand Mac Cosmetics, which is part of the Estée Lauder EMEA group. The objective of this collaboration, aimed at the French market, was to set up an awareness campaign around the official launch of MAC STACK mascara in order to increase its visibility. Featuring 12 lifestyle content creators, the campaign is made up of a perfect mix of top, middle and micro influencers and IG/Tiktok content.


The results

12 influencers | 69 publications | 22.6M reach | 27.2M impressions | 684K interactions | 2.25% engagement rate