For a successful collaboration spanning two years, Nespresso entrusted the renowned Chiara Ferragni as their partner to co-design a captivating collection inspired by her beloved city, Milano. This groundbreaking campaign had a twofold objective: to raise awareness on social media about the rich Italien coffee culture and savoir-faire, while simultaneously introducing the new collection and capsule for the Ispirazione Italiana range.

To accomplish this, YKONE curated an itinerary for Chiara in Roma and Milano, showcasing six unexpected locations that revealed Italy’s deep-rooted love for coffee. Accompanied by a knowledgeable historian, Chiara explored these venues to gain inspiration for her collection and to share captivating stories about Italy’s cultural heritage.

Artistic Direction & Creative Guidelines, Content Production, Campaign Management

Paris, France

Key Visuals

Products Shoot


The Results

1 ambassador | 111 posts | 194M impressions | 17.8M reach | 3.4M interactions | 1.4% engagement