nespresso story

Health Is
The New Wealth

 

SUMMER IS COMING!
NESPRESSO WANTED TO KEEP THE MOMENTUM AND GRASP THIS ENERGIZING SEASON TO CREATE DESIRABILITY ABOUT ITS COLD RECIPES.

 

YKONE devised and implemented a multi-channel digital strategy based on 4 summer rituals centered around wellness, with coffee as a grounded element that sustains and elevate every ritual.

nespresso summer

The Perfect Muse for
Nespresso Summer Campaign

 

Alessandra Ambrosio embodies the fulfilled, independent, successful business woman. She is a mother of 2, beauty icon, nature lover and lately entrepreneur. A true social icon, she inspires yogi, wellness, healthy and lifestyle tribes all over the world.

nespresso summer

A Legitimate
Ambassador for Wellness
& Sustainability

A yoga and wellness brand to empower women through fitness and style.

An engaged collaboration to fight food waste.

A premium collaboration for women empowerment and self-confidence.

One-shot collaboration in August 2020 with the coffee brand on sustainability and inclusivity.

                                 CREATIVE DIRECTION

                          Four Uplifting Rituals

 

 

 

 

START OF THE DAY

Settings ourselves up for the day ahead

4 new coffee recipes

 

 

 

 

MORNING

Connecting with ourselves

4 new coffee recipes

START OF THE DAY

Settings ourselves up for the day ahead

4 new coffee recipes

MORNING

Connecting with ourselves

4 new coffee recipes

 

 

 

 

AFTERNOON

Connecting with nature

2 new coffee recipes

 

 

 

 

EVENING

Connecting with other, sharing with friends

2 new coffee recipes

AFTERNOON

Connecting with nature

2 new coffee recipes

EVENING

Connecting with other, sharing with friends

2 new coffee recipes

nespresso summer

Driving Cold Coffee
Demand Through
Powerful Content

For each phase of the consumer’s journey :
— Awareness
— Consideration
— Conversion

YKONE conceived and produced several dozens assets; be they video, pictures or sounds or even animated GIFs; to feed Nespresso’s social media channels as well as e-retail, retail and commercial banners.

Italy
Forest

nespresso summer

Alessandra
Centric
Content

 

– Evocating a desirable lifestyle

– Emulating the consumer’s expectation and lifestyle

– Connecting with a prospective customer hard to reach 

– Inspired by her homeland of Brazil

 

BUT NOT ONLY…

NESPRESSO SUMMER

Full Scale Worldwide Production

150+

ASSETS

564

PUBLICATIONS

47M

IMPRESSIONS

4.7

REACH

150

PEOPLE ON SET

1.5

YEARS OF WORK