nespresso story
SUMMER IS COMING!
NESPRESSO WANTED TO KEEP THE MOMENTUM AND GRASP THIS ENERGIZING SEASON TO CREATE DESIRABILITY ABOUT ITS COLD RECIPES.
YKONE devised and implemented a multi-channel digital strategy based on 4 summer rituals centered around wellness, with coffee as a grounded element that sustains and elevate every ritual.
nespresso summer
Alessandra Ambrosio embodies the fulfilled, independent, successful business woman. She is a mother of 2, beauty icon, nature lover and lately entrepreneur. A true social icon, she inspires yogi, wellness, healthy and lifestyle tribes all over the world.
nespresso summer
A yoga and wellness brand to empower women through fitness and style.
An engaged collaboration to fight food waste.
A premium collaboration for women empowerment and self-confidence.
One-shot collaboration in August 2020 with the coffee brand on sustainability and inclusivity.
CREATIVE DIRECTION
START OF THE DAY
Settings ourselves up for the day ahead
4 new coffee recipes
MORNING
Connecting with ourselves
4 new coffee recipes
START OF THE DAY
Settings ourselves up for the day ahead
4 new coffee recipes
MORNING
Connecting with ourselves
4 new coffee recipes
AFTERNOON
Connecting with nature
2 new coffee recipes
EVENING
Connecting with other, sharing with friends
2 new coffee recipes
AFTERNOON
Connecting with nature
2 new coffee recipes
EVENING
Connecting with other, sharing with friends
2 new coffee recipes
nespresso summer
For each phase of the consumer’s journey :
— Awareness
— Consideration
— Conversion
YKONE conceived and produced several dozens assets; be they video, pictures or sounds or even animated GIFs; to feed Nespresso’s social media channels as well as e-retail, retail and commercial banners.
