Guess

During Paris Fashion Week, GUESS partnered with YKONE to celebrate the launch of its new capsule in collaboration with Leonie Hanne through an intimate event hosted by the German influencer. The objective was to create a premium fashion experience that would bring the collection into focus while offering guests a memorable experience. From the venue and guest experience to the integration of the collection throughout the event, YKONE was responsible for producing an experience that felt true to both the GUESS identity and Leonie Hanne’s fashion universe.

Set in the Hôtel Salomon de Rothschild, a private mansion in the heart of Paris, YKONE imagined the event around two complementary spaces, creating a natural journey from collection discovery to dinner. Guests were first welcomed into a showroom featuring the new capsule on mannequins, alongside a dedicated photocall, offering an opportunity to create content around the launch. The evening then continued with a private dinner, combining a relaxed atmosphere with a strong fashion identity. Throughout the space, GUESS was integrated through floral arrangements, personalized menus, place cards and table details, creating a cohesive experience that gave the launch a strong physical presence while extending the moment into social content.

Event Production

@leoniehanne, @iamamyjackson, @jihoon, @martaa_diiaz, @ameliaspencer15, @elizavspencer, @clairerose, @franziskanazarenus, @maralafontan, @nadineleopold, @kylieverzosa, @milena.karl, @umajammeh, @irismittenaere, @giuliasalemi, @chantalmonaghan, @ginevramavilla, @ghitaskari, @jessideoliveria, and many more!