Elie Saab

To celebrate the 15th anniversary of Elie Saab Le Parfum, the Lebanese couture brand partnered with YKONE to imagine and orchestrate an intimate dinner bringing together inspiring women in Milan. With the aim of reinforcing the fragrance’s emotional connection with women, generating meaningful conversations around dreams and achievements, and creating a moment with talents aligned with the House’s values, YKONE translated the brand’s “Where Dreams Begin” platform across different touchpoints.

YKONE designed the experience around the idea of sharing the dreams and ambitions that shape our journeys. Set in an intimate setting in Milan, the dinner invited guests to discover Le Parfum through a series of details inspired by its universe, from archival sketches of the fragrance to cocktails reflecting its notes, while a harp performance created a dreamlike atmosphere throughout the evening.

Alongside the experience, YKONE selected 15 inspiring women to celebrate the 15 years of Le Parfum, each with her own story, ambitions and achievements, who shared their experiences and dreams throughout the evening. The event continued on Instagram and TikTok through spontaneous content shared by the guests throughout the evening.

Artistic Direction & Creative Guidelines, Influencer Booking & Casting, Campaign Management & Reporting, Event Production, Content Production

@hazelchoiii, @ellathomas, @ginevramavilla, @valentinamarzullo, @amina.ladymya, @giuliapetronio_, @aresaixala, @edielibertyrose, @andreabenhamou, @emilymayhopex, @camilacarril, @martaortizp, @korlanmadi, @ginevraferro, @tigarah

The Results

15 social icons | 86 posts | 6.1M impressions | 1.1M reach | 9.11K interactions