To showcase the ESCADA mainline collection and ESCADA Sports collection, YKONE partnered with ESCADA for their digital Christmas campaign. The main objective was to create qualitative content with strong storytelling for each collection.
They worked with models, who were also micro-influencers for added awareness, and shot in an apartment overlooking London to render a festive aesthetic for both daytime and night-time.
#ESCADAChristmas
Concept and Creative Direction, Casting, Influencer Management, On-Ground Production
London, United Kingdom

The results

The bold aesthetic of this campaign was a success with communities with an average 3.6% engagement rate on influencer’s posts.