To showcase the ESCADA mainline collection and ESCADA Sports collection, Ykone partnered with ESCADA for their digital Christmas campaign. The main objective was to create qualitative content with a strong storytelling for each collection. We worked with models, who were also micro-influencers for added awareness and shot in an apartment overlooking London to render a festive aesthetic for both daytime and night-time.
Concept and Creative Direction, Casting, Influencer management, Onground production
London, United Kingdom

The results

The bold aesthetic of this campaign was a success with communities with an average 3.6% engagement rate on influencer’s posts.